BALTIMORE — A new campaign by Latinos Unidos Maryland aims to let Hispanics and Latinos know that their voices and votes matter in the upcoming election.
“We are not invisible,” said Dr. Gabriela Lemus, executive director of Maryland Latinos Unidos, “we are part of this beautiful land called Maryland and we intend to be a part of it.”
Maryland’s Hispanic and Latino population has grown significantly and now comprises about 12 percent of the state’s population. In Baltimore City, these populations have increased from 4 percent to 8 percent since the last census.
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“People don’t feel connected.”
Lemus said the nonprofit Maryland Latinos Unidos is trying to address challenges that may prevent Hispanic and Latino voters from going to the polls.
“People don’t feel connected,” Lemus said.
Lemus said the Hispanic and Latino population is younger, many of whom are voting for the first time and face other barriers.
“One is that they’re invited to participate, but I think it’s important for new voters not to be pressured to join a party,” Lemus said. “I think they’re still figuring out where they stand, what they stand for and what the people who are running for office stand for.”
“We’re encouraging them to register to vote.”
Maryland Latinos Unidos encourages Hispanic and Latino communities to overcome barriers and vote.
“We’re encouraging them to register to vote, make sure they’re registered in the state and start participating,” Lemus said.
An estimated 36.2 million Hispanics and Latinos nationwide are eligible to vote in this year’s election, up from 32.3 million in 2020, according to the Pew Research Center.
But the Pew Research Center says Hispanic American voter turnout in presidential elections is generally lower than other groups.
“There’s a growing desire among Latinos to reach out and ensure that their political power and needs grow with the population,” said Dr. Roger Hartley, dean of the School of Public Policy at the University of Baltimore.