“The CEO Competitive Advantage: Leveraging the Power of the Hispanic Workforce to Drive Business Success” by Marcela Manjares is published by Forbes Books.
This release is posted on behalf of Forbes Books (operated under license by Advantage Media Group).
NEW YORK (September 24, 2024) — Marcela Manjares’ “The CEO Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success” will be published by Forbes Books, the exclusive business book publishing division of Forbes. Manjares’ insightful new book is available on Amazon.
In this groundbreaking book, Manjares draws on his extensive experience as a corporate leader and his personal history as a Mexican immigrant who rose to senior executive positions, including C-level positions at Fortune 25 companies and as a director at a major U.S. corporation. “The CEO Competitive Advantage” makes a compelling, data-driven argument that Hispanic and other non-traditional talent holds great potential in achieving business excellence.
Hispanics, the largest ethnic minority group in the United States, are projected to make up 29% of the population within the next 25 years and 78% of new workers by 2030, yet remain underrepresented in leadership roles. Manjares highlights how leaders can tap into this untapped talent and provide a competitive advantage for their organizations in the U.S. and globally by identifying educational barriers, expanding mentorship and development programs, and holding leadership accountable to measurable results.
“From a business perspective, leaders and companies that learn how to tap into the untapped Hispanic talent pool and unlock its potential will gain a significant competitive advantage,” Manjares said. “Intentionally incorporating Hispanic and other non-traditional talent not only strengthens the structure and culture of these organizations, benefiting everyone who works there, but it’s also something that responsible and insightful organizations should be doing anyway.”
Manjarres’ book is a call to CEOs and other senior leaders to build inclusive company cultures where all employees can reach their full potential. Through interviews with prominent economists and C-suite executives, the book provides a blueprint for organizations to cultivate a multifaceted, sustainable leadership pipeline that drives business success.
About the Author
Marcela Manjares is an economist, executive, and corporate director with more than 20 years of experience driving business transformation, including at the Federal Reserve Bank of St. Louis and Fortune 25 healthcare company Centene. A sought-after keynote speaker and advisor, Manjares helps CEOs and organizations elevate their reputations and strengthen their strategic communications efforts while understanding how to leverage Hispanic and other non-traditional talent to drive business success. She holds a Bachelor of Arts in Economics from the University of Missouri-St. Louis and a Master of Arts in Economics from Washington University in St. Louis. She is certified in “Corporate Board Effectiveness” from Harvard Business School. Manjares currently serves on the boards of several corporations and non-profit organizations and resides in St. Louis, Missouri.
About Forbes Books
Founded in 2016 in partnership with Advantage Media Group, Forbes Books is the exclusive business book publishing division of Forbes. Forbes Books offers business and thought leaders an innovative, fast-to-market paid publishing model and a suite of services to strategically and tactically support authors and advance their expertise. For more information, visit books.forbes.com.
Media Contact
Elizabeth Lynch, elynch@forbesbooks.com
