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From 2016 to 2024, the number of Latinos eligible to vote is projected to increase from 27 million to 36 million.
Latino voters have supported Democratic candidates in presidential elections for decades, but their support varies. In 2020, 61% of Latino voters voted for Joe Biden, compared to 36% for Donald Trump, a narrower margin than between Hillary Clinton and Trump in 2016.
Pew Research Center conducted this analysis to understand how U.S. Hispanics view the 2024 presidential election campaign. For this analysis, we surveyed 9,424 adults, including 670 registered Hispanic voters, from July 1-7, 2024.
All participants in this study are members of the Center’s American Trends Panel (ATP). The ATP is a group of people recruited through a random sampling of their residential addresses across the country who agree to be surveyed on a regular basis. This type of recruitment gives nearly every American adult a chance to be selected. The survey was conducted online or over the phone with a live interviewer. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education, and other factors. Learn more about ATP’s methodology here.
Here are the questions, toplines, and research methods used for this analysis:
Based on Pew Research Center research, here are key facts about how registered Latino voters view presidential candidates and key issues heading into the 2024 election. The July 1-7 survey was conducted after President Biden’s poor performance in the June 27 debate and before President Trump was injured and a spectator was killed in a shooting at a July 13 campaign rally. Implemented.
Third-party candidate Robert F. Kennedy Jr. has the support of 24% of Latino registered voters. Support for Kennedy is higher among Latinos than among U.S. voters overall (15%).
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Neither Biden nor Trump are trusted by most Latino voters on several issues.
The state of the U.S. economy and inflation are top issues for Latino voters in 2024.
About half (52%) of Latino voters said they were confident that President Trump would make good decisions on economic policy.
In contrast, 4 in 10 say they trust Biden in this area. Mr. Trump also has a slight advantage over Mr. Biden in foreign policy.
Meanwhile, 49% of Latino voters said they were confident that Mr. Biden would choose good Supreme Court nominees, compared to 42% who said the same about Mr. Trump.
When it comes to making good decisions on abortion policy, 50% of Latino voters express confidence in Biden, while 45% have confidence in Trump.
On immigration, 39% trust Biden and 45% trust Trump.
Relatively few Latino voters say Trump is honest and Biden is mentally sharp. About half (55%) of Latino voters say Biden describes “honesty” very well or fairly well, and 30% say the same about Trump.
Also, only a quarter of Latino voters describe Biden as “mentally sharp,” while nearly twice as many (49%) describe Trump that way.
Latino voters still have more favorable views of Democrats than Republicans. However, both parties are viewed favorably by a majority of Latino voters (or the nation as a whole).
About 44% of Latino registered voters have a very or mostly favorable opinion of Democrats, and 32% have a similar opinion of Republicans.
Views of the Democratic Party also vary among Latino voters based on certain demographic characteristics.
Women are more likely than men to say they have a favorable opinion of the Democratic Party (50% vs. 40%). Latino voters 50 and older are slightly more likely than younger voters to say they have a favorable view of the Democratic Party (48% vs. 42%).
Half of Latino registered voters say Democrats care about people like them, at least to some degree. Four in 10 people feel the same way about the Republican Party.
Similarly, when we asked Latinos how hard each party is trying to win the votes of people like them, nearly half (54%) of Latino voters said Democrats are doing at least somewhat 47% say the same about the Republican Party.
Note: The questions, toplines, and research methodology used for this analysis are: