WASHINGTON — Harris campaign aims to reach Latino voters ahead of Hispanic National Heritage Month, which begins this weekend, with new spending on Spanish-language radio and coordinated promotions centered around boxing and baseball games. We have begun our largest-scale initiative to date.
The investment comes as early voting is set to begin soon in some key battleground states with large Latino populations, including Arizona, Nevada and Pennsylvania.
Vice President Kamala Harris is scheduled to speak at the Congressional Hispanic Caucus Association’s annual conference on Wednesday, and Minnesota Gov. Tim Walz will pitch to Latino voters in battleground states in the coming weeks, campaign officials said. He plans to do so. A surrogate mother will also be part of the travel plans, officials said in plans first shared with NBC News.
Rep. Adriano Espaillat (D.N.Y.), Sen. Ben Ray Luján (D.M.), and Harris campaign manager Julie Chavez Rodriguez all attended the highly anticipated Supermarket event in Las Vegas on Saturday night. He is scheduled to attend the middleweight bout between Canelo Alvarez and Edgar Berlanga. The day after former President Donald Trump held a rally in the city.
A mobile billboard featuring “Luchadora,” an advertisement aimed at Latino voters, discussing Harris’ border operations and actions against cartels when she was California’s attorney general, was posted near the venue that night. It is expanded into a fan shape.
The “Latin Con Harris Waltz” event will also be held in Michigan, where Rep. Chuy Garcia (D-Ill.) will attend the Detroit Tigers’ Hispanic Heritage tailgate event on Saturday. On Sunday, Chavez Rodriguez will headline a “call-a-thon” that aims to reach 500,000 voters in 30 days, his campaign said.
“Hispanic Heritage Month is an important moment to celebrate the richness and diversity of Latino communities across the country,” Chavez Rodriguez told NBC News in a statement. “And as we continue to educate Latino voters about the stakes of this election and how important their votes are in determining this race and defeating Trump and his anti-Latino policies, , this is also an important time for us.”
Latino leaders, including Health and Human Services Secretary Xavier Becerra and Education Secretary Miguel Cardona, will attend events in Arizona and Pennsylvania, respectively. The Harris campaign also plans to host rallies, including a voter contact event at a church, around Mexico’s Independence Day on Monday.
In addition to in-person events and programming, the campaign plans to spend $3 million on new advertising on Spanish-language radio from September 15th to October 15th, the first of its kind in Hispanic media to date. It is said to be one of the largest and “most important” expenditures. Campaign executive.
The plan includes engagement with influential radio personalities and will also be tailored for sports-themed programming focused on coverage of local baseball, football and soccer teams. It’s planned.
The Harris campaign is particularly focused on appealing to undecided Latino voters who may be persuaded by some of Trump’s economic messages. Because many Hispanics rely on their close networks of friends and family for information that could influence how they vote, the Harris team is looking to strengthen the “Trusted Messenger” program in these communities. We are also working on
Campaign officials launched a “Latinos for Harris Waltz” WhatsApp channel last month with the goal of reaching voters who may be consuming misinformation and disinformation on the platform. said.
An August poll of Latino voters found that Harris received support from a higher percentage of Latinos in bilingual Spanish-speaking households than in English-speaking households. Nearly 60% said they would vote for the vice president, compared to 32% for Trump. A poll by UnidosUS, the largest Latino advocacy group, found that 51% of respondents in predominantly British households supported Ms. Harris, compared to 38% for Mr. Trump.
The poll was conducted by Democratic polling firm BSP Research, whose co-founder Matt Barrett is Harris’ pollster. The poll had a margin of error of plus or minus 1.8 percentage points, and a quarter of respondents answered in Spanish.
